{"id":1846,"date":"2025-09-03T16:42:18","date_gmt":"2025-09-03T13:42:18","guid":{"rendered":"https:\/\/nairomania.ro\/?p=1846"},"modified":"2025-09-03T16:50:34","modified_gmt":"2025-09-03T13:50:34","slug":"nai-romania-evalueaza-brandurile-romanesti-pentru-a-fi-promovate-global-in-cadrul-i-success-brand-accelerator","status":"publish","type":"post","link":"https:\/\/nairomania.ro\/en\/2025\/09\/03\/nai-romania-evalueaza-brandurile-romanesti-pentru-a-fi-promovate-global-in-cadrul-i-success-brand-accelerator\/","title":{"rendered":"NAI Romania evalueaz\u0103 brandurile rom\u00e2ne\u0219ti pentru a fi promovate global \u00een cadrul I Success Brand Accelerator"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>Programul Brand Accelerator by I Success este dedicat companiilor rom\u00e2ne\u0219ti care aspir\u0103 s\u0103 p\u0103trund\u0103 pe pie\u021bele interna\u021bionale, devenind \u0219i s\u0103 devin\u0103 vizibile \u00een cadrul unor evenimente de top mondial din \u021b\u0103ri precum Fran\u021ba, Italia, Emiratele Arabe Unite \u0219i Arabia Saudit\u0103<\/li>\n\n\n\n<li>Evaluarea realizat\u0103 de NAI Romania va permite m\u0103surarea evolu\u021biei brandurilor \u00eenainte \u0219i dup\u0103 participarea \u00een accelerator.<\/li>\n<\/ul>\n\n\n\n<p><strong>Bucure\u0219ti, 03 septembrie 2025<\/strong> \u2013 NAI Romania (Appraisal &amp; Valuation), juc\u0103tor de top pe pia\u021ba evalu\u0103rii \u0219i consultan\u021bei, anun\u021b\u0103 un parteneriat strategic cu I Success Brand Accelerator, program interna\u021bionale care duce companiile locale direct \u00een lumina reflectoarelor la evenimente de elit\u0103 din Cannes, Monaco, Vene\u021bia, Dubai, Abu Dhabi sau Riyadh.&nbsp;<\/p>\n\n\n\n<p>Dup\u0103 parteneriatul \u00eenceput la \u00eenceputul anului 2025 \u00eentre NAI Romania \u0219i I Success, colaborare ce a pus bazele unui proces unic de evaluare \u0219i interna\u021bionalizare a brandurilor rom\u00e2ne\u0219ti, noua etap\u0103 marcheaz\u0103 continuarea evenimentelor dedicate promov\u0103rii globale. Lansarea oficial\u0103 a ini\u021biativei Brand Accelerator by I Success a avut loc la Bucure\u0219ti, la Camera de Comer\u021b \u0219i Industrie a Municipiului Bucure\u0219ti (CCIB), \u00een prezen\u021ba actorului american Eric Roberts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/nairomania.ro\/wp-content\/uploads\/2025\/09\/nai-romania-eric-roberts-evaluari-companii-1024x1024.webp\" alt=\"\" class=\"wp-image-1847\" srcset=\"https:\/\/nairomania.ro\/wp-content\/uploads\/2025\/09\/nai-romania-eric-roberts-evaluari-companii-1024x1024.webp 1024w, https:\/\/nairomania.ro\/wp-content\/uploads\/2025\/09\/nai-romania-eric-roberts-evaluari-companii-300x300.webp 300w, https:\/\/nairomania.ro\/wp-content\/uploads\/2025\/09\/nai-romania-eric-roberts-evaluari-companii-150x150.webp 150w, https:\/\/nairomania.ro\/wp-content\/uploads\/2025\/09\/nai-romania-eric-roberts-evaluari-companii-768x768.webp 768w, https:\/\/nairomania.ro\/wp-content\/uploads\/2025\/09\/nai-romania-eric-roberts-evaluari-companii-1536x1536.webp 1536w, https:\/\/nairomania.ro\/wp-content\/uploads\/2025\/09\/nai-romania-eric-roberts-evaluari-companii-12x12.webp 12w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Programul Brand Accelerator este dedicat companiilor rom\u00e2ne\u0219ti care aspir\u0103 s\u0103 p\u0103trund\u0103 pe pie\u021bele interna\u021bionale \u0219i s\u0103 devin\u0103 vizibile \u00een cadrul unor evenimente de top mondial, iar rolul NAI Romania este de a evalua \u0219i certifica valoarea brandurilor rom\u00e2ne\u0219ti, oferindu-le credibilitate \u0219i un avantaj competitiv \u00een procesul de interna\u021bionalizare.&nbsp;<\/p>\n\n\n\n<p>Mai mult, evaluarea realizat\u0103 de NAI Romania va permite m\u0103surarea evolu\u021biei brandurilor \u00eenainte \u0219i dup\u0103 participarea \u00een accelerator, oferind astfel un instrument concret de monitorizare a progresului \u0219i de validare a rezultatelor.<\/p>\n\n\n\n<p>Un moment deosebit al edi\u021biei de la Bucure\u0219ti a fost acela \u00een care actorul nominalizat la Oscar \u0219i la Globurile de Aur, Eric Roberts, a primit P\u0103linca Zetea \u2013 un simbol autentic al tradi\u021biei rom\u00e2ne\u0219ti, apreciat ca ambasador cultural \u0219i de identitate na\u021bional\u0103.<\/p>\n\n\n\n<p>\u201eRolul nostru, ca evaluatori, este s\u0103 oferim brandurilor rom\u00e2ne\u0219ti instrumentele prin care s\u0103 \u00ee\u0219i dovedeasc\u0103 valoarea \u0219i s\u0103 \u00ee\u0219i c\u00e2\u0219tige locul pe scena global\u0103. Credem cu t\u0103rie c\u0103 Rom\u00e2nia are pove\u0219ti autentice \u0219i branduri puternice, care, odat\u0103 validate \u0219i promovate corect, pot deveni repere interna\u021bionale\u201d, a declarat <strong>Andrei Boti\u0219, CEO NAI Romania (Appraisal &amp; Valuation)<\/strong>.<\/p>\n\n\n\n<p>\u201eA\u0219a cum am f\u0103cut eu \u00een carier\u0103, ca produc\u0103tor rom\u00e2n de entertainment, am propus ca, \u00eempreun\u0103 cu Camera de Comer\u021b \u0219i Industrie a Municipiului Bucure\u0219ti, s\u0103 valorific\u0103m branduri \u0219i arti\u0219ti pentru expunere interna\u021bional\u0103. Prezen\u021ba lui Eric Roberts la Bucure\u0219ti arat\u0103 c\u0103 brandurile rom\u00e2ne\u0219ti pot atrage aten\u021bia mass-media \u0219i pot c\u00e2\u0219tiga vizibilitate global\u0103\u201d, a spus <strong>Eduard Irimia, fondator I Success<\/strong>.<\/p>\n\n\n\n<p>\u201eValoarea unui brand nu se m\u0103soar\u0103 doar prin succesul de acas\u0103, ci \u0219i prin capacitatea lui de a traversa grani\u021be, de a inspira \u0219i de a construi pun\u021bi \u00eentre culturi \u0219i economii. Rom\u00e2nia are antreprenori vizionari \u0219i branduri cu poten\u021bial excep\u021bional, care merit\u0103 s\u0103 fie cunoscute pe scena global\u0103\u201d, a ad\u0103ugat Iuliu Stocklosa, pre\u0219edintele Camerei de Comer\u021b \u0219i Industria a Municipiului Bucure\u0219ti (CCIB).<\/p>\n\n\n\n<p>Prin aceast\u0103 colaborare, brandurile rom\u00e2ne\u0219ti pot fi incluse \u00een I Success Top 100 Brands \u2013 un accelerator prestigios pentru comer\u021b interna\u021bional, care ofer\u0103 branding \u0219i vizibilitate global\u0103, beneficiind de expunere \u00een cadrul I Success Global Tour 2025.<\/p>\n\n\n\n<p>Un exemplu de succes este Oliveris, brand de salat\u0103 de\u021binut de compania Agriro, primul brand rom\u00e2nesc care, \u00een perioada 2024-2025, a devenit interna\u021bional prin participarea la accelerator. Dup\u0103 consacrarea sa la Cannes 2025, Oliveris sprijin\u0103 activ promovarea altor branduri rom\u00e2ne\u0219ti, contribuind la extinderea prezen\u021bei acestora pe pie\u021bele globale \u0219i demonstr\u00e2nd puterea solidarit\u0103\u021bii \u00een antreprenoriatul rom\u00e2nesc.<\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>Despre <\/strong><strong>Appraisal &amp; Valuation<\/strong><\/p>\n\n\n\n<p>Fondat\u0103 \u00een 2010, Appraisal &amp; Valuation SA (listat\u0103 la BVB, sub simbolul APP) de\u021bine brandul <a href=\"https:\/\/nairomania.ro\/en\/\">NAI Romania<\/a>, fiind unul dintre liderii de pia\u0163\u01ce pentru servicii de evalu\u01ceri \u0219i \u00een acela\u0219i timp, reprezentantul exclusiv al NAI Global \u00een Rom\u00e2nia \u015fi Republica Moldova. NAI Global reprezint\u01ce o re\u021bea de companii imobiliare comerciale independente \u0219i unul dintre cei mai mari furnizori de servicii imobiliare comerciale din \u00eentreaga lume, format\u0103 din 5.000 de profesioni\u0219ti \u0219i 375 de birouri, aflate \u00een 55 de \u021b\u0103ri din \u00eentreaga lume.<\/p>\n\n\n\n<p>Portofoliul de servicii al companiei include: evalu\u0103ri imobiliare, evaluarea companiilor, evaluarea obiectelor de art\u0103, a terenurilor agricole, a fermelor de produc\u021bie, a halelor de depozitare \u0219i produc\u021bie, a hidrocentralelor \u0219i microhidrocentralelor, a parcurilor eoliene \u0219i fotovoltaice, precum \u0219i a echipamentelor tehnice. APP a evaluat toate activele celui mai mare emitent listat pe BVB, SPEEH Hidroelectrica SA (simbol: H2O), \u00een cei doi ani premerg\u0103tori list\u0103rii \u0219i continu\u0103 evaluarea dup\u0103 listarea companiei.<\/p>\n\n\n\n<p>Appraisal &amp; Valuation SA este membru corporativ al Asocia\u021biei Na\u021bionale a Evaluatorilor Autoriza\u021bi (ANEVAR), organiza\u021bie profesional\u0103 de utilitate public\u0103, f\u0103r\u0103 scop patrimonial, din care fac parte evaluatorii autoriza\u021bi care dob\u00e2ndesc aceast\u0103 calitate, \u00een condi\u021biile legii.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bucure\u0219ti, 03 septembrie 2025 \u2013 NAI Romania (Appraisal &amp; Valuation), juc\u0103tor de top pe pia\u021ba evalu\u0103rii \u0219i consultan\u021bei, anun\u021b\u0103 un parteneriat strategic cu I Success Brand Accelerator, program interna\u021bionale care\u2026<\/p>","protected":false},"author":1,"featured_media":1850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aparitii-in-presa"],"acf":[],"_links":{"self":[{"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/posts\/1846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/comments?post=1846"}],"version-history":[{"count":2,"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/posts\/1846\/revisions"}],"predecessor-version":[{"id":1851,"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/posts\/1846\/revisions\/1851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/media\/1850"}],"wp:attachment":[{"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/media?parent=1846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/categories?post=1846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nairomania.ro\/en\/wp-json\/wp\/v2\/tags?post=1846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}